Fruited beer wasn’t invented in America, but American brewers put their own stamp on the craft of brewing with fruit purees. This American Craft Beer Week, we’re celebrating those fruit beer pioneers.
Over the last couple of years, Americans have begun to experiment with a wider variety of flavors at home, creating a new appreciation for novel culinary experiences. As a result, more consumers are beginning to think and behave like foodies, which has led to experimental brewers integrating more exotic ingredients into craft beers.
In 2022, people are more motivated than ever to eat and drink healthier. Retro themes are popping up as people escape to pre-pandemic days. On the other hand, they’re also feeling a little stir crazy and ready to travel. It’s likely that two years of global pandemic are having a big impact on lifestyle trends. As a result, consumers are motivated by health concerns, nostalgia, and the call to adventure. That combo should give daring brewers plenty of inspiration for novel fruit beers.
Americans eat around fifteen pounds of watermelon annually per capita. Statistically, if you aren’t eating watermelon right now, somebody in your family is probably picking up your slack. It’s easily the most popular of the melons, and it’s a staple of cookouts, beach trips, and family reunions. Naturally, that makes watermelon a perfect pairing for beer, another warm weather favorite.
The aseptic manufacturing process preserves foods and beverages through rapid heat treatment followed by rapid cooling under sterile conditions. By using aseptic processing, potentially harmful microbes are eliminated from products, making perishable fruit pureés shelf-stable and safe for consumption. But that’s not all that aseptic processing and packaging does.
Mango’s rich, mellow perfume has the ability to enhance the sweetness of fruity beers or to accentuate the hops in beers with more bite. In recent years, craft brewers have had great success combining mango pureé with Simcoe, Citra, Cascade and Galaxy hops, to name just a few.
Strawberries are a popular pureé among brewers because the humble berry has so much to offer. It’s a popular mainstay flavor that simply cannot be engineered in a laboratory.
Blueberry alcoholic beverages experienced an 89% growth between 2019 and 2020, when Firmenich Flavors named the humble berry the flavor of the year. Its popularity hasn’t diminished since then. In fact, while the Maine native has often been associated with summertime, many food and beverage brands have been incorporating blueberries into their fall menus this year.
Cherries are, in many ways, iconic. They’re part of the collective culture, and cherry has remained a favorite stand-alone or medley flavor throughout culinary history. The sweet and sour fruit’s popularity is still growing,
While modern market goers may not be familiar with black currants yet, this piquant berry was a staple summer fruit of farmhouses and monasteries in bygone days. It’s been a versatile ingredient in European ales, wines, and preserves for centuries, adding an earthy sweetness and a floral aroma to beverages and dishes.
