Strawberries are a popular pureé among brewers because the humble berry has so much to offer. It’s a popular mainstay flavor that simply cannot be engineered in a laboratory.
Blueberry alcoholic beverages experienced an 89% growth between 2019 and 2020, when Firmenich Flavors named the humble berry the flavor of the year. Its popularity hasn’t diminished since then. In fact, while the Maine native has often been associated with summertime, many food and beverage brands have been incorporating blueberries into their fall menus this year.
